THE GESTUREAND DETAILS
Eight sacred stages, from the summit of the Atlas Mountains to your inner self.
A journey where every second is woven with intention.
In the heights of the Atlas Mountains, sheep raised in freedom offer their wool to the expert hands of our Berber weavers.
Every spring, the sheep are sheared by hand, often with scissors, in accordance with local traditions.
Purified with water and then patiently carded, this raw wool reveals its full softness.
Spun by hand by Amazigh weavers, the wool takes shape in balls, ready for the loom.
To obtain its colors, wool is usually dyed by hand with natural pigments derived from plants or minerals.
In many Berber homes, wooden looms still rest between their hands — where your rugs come to life.
In some regions, carpets are washed thoroughly and then left in the sun to dry and reveal their colors.
A final snip of the scissors evens out the wool, and each rug is born — before setting off to meet its new home.